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A new red-shade blue pigment has the highest red (a*) value and bluest (-b*) masstone values for the maximum chromaticity possible compared to other blue pigments when matching colors. Launched by The Shepherd Color Company this specialty cobalt aluminate blue 20G599, represents a large leap in color performance.

Photo Credit: The Shepherd Color Company

Because what stood out was its chromaticity maximum value, the company opted to name the pigment ‘Max-Chroma’or MC Blue. MC are also the initials of the Shepherd Color R&D Chemist, Dr. Matt Comstock, who developed the product. Max Chroma Blue is a C.I. Pigment Blue 28 with world-wide registrations and a broad range of regulatory approvals. Anticipated uses for Max Chroma Blue 20G599 are high-performance coatings such as coil & extrusion, automotive, industrial, architectural, powder and other coatings. It can also be used in plastics and engineering polymers, and gel coatings. Additional characteristics include:

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 â–ª  Redder than comparable products

 â–ª  More chromatic masstone color

 â–ª  High temperature stability

 â–ª  Compatible with special effect pigments

 â–ª  Excellent inherent durability for exterior applications

This new pigment is an example of Shepherd Color’s R&D expertise and decades of developing and optimizing cobalt blue pigments for the plastic and coating industries. The company has over 90 years of experience developing, optimizing, and manufacturing an extraordinary range of complex inorganic color pigments.