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Ampacet has introduced the Earthen Clay Collection, a special effects masterbatch portfolio that emulates natural matte colors and textures.

The collection is suitable in polyethylene for multilayer blow molding and extrusion. According to Ampacet, the Earthen Clay Collection is ideal for personal care, hair care and beauty packaging as well as home and garden products. Because of the recyclable muted matte outer layer, the collection is part of the Ampacet R3 Sustainable Solutions portfolio and can effectively support a brand’s sustainability focus.

Earthen Clay Collection masterbatches are available in six colorways: Clay-Fired Red, Sunbaked Adobe, Golden Argilla, Limestone Loam, Volcanic Blue and Ancient Nettle.

“Today, with the breakneck pace of technology, we question what it means to be human and long for a simpler existence with a deeper connection to the earth and our origins,” says Mercedes Landazuri, market insight manager at Ampacet. “The Earthen Clay Collection harkens back to prehistoric times, when clay figurines and pottery were made by cultures around the globe as a form of artistic expression. Because of the strength and durability of these materials, clay art and functional artifacts dating back to over 20,000 years ago can be found in museums around the world, unlocking secrets of ancient societies and connecting us with humanity’s past.”

Founded in 1937 and headquartered in Tarrytown, New York, Ampacet is a global masterbatch supplier and also manufactures a line of machinery and feeders for the plastic industry.