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The announced the initiation of Viability, the first grant program aimed at promoting recycling of post-consumer PVC. Up to $1 million in funds will be granted each year over the next three years from four PVC resin manufacturers in the U.S.: , , , and .

Individual grants issued through the Viability program are available to qualifying industry collaborations such as trade associations, material recovery facilities, construction and demolition waste facilities, recyclers, or colleges and universities in amounts up to $500,000. The funds may be used for the purchase of equipment, process investments, research and development, educational programs, and program management that supports long-lasting and sustainable recycling of vinyl products. A seven-member grant committee of the Vinyl Institute will choose recipients of the grants.

The first round of grant applications is due on March 1, 2023. The Vinyl Institute will announce the awarding of grants no later than 60 days after a grant application deadline.

The Vinyl Institute is a trade organization representing PVC manufacturers. The organization was established in 1982. Last year, the institute published a directory to help consumers for recycling.