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(SEE) is the latest member of , the consortium-based post-use plastic feedstock supply chain innovation company with a mission to increase the recycling rate of plastic from 10% to 90. Ron Cotterman v.p. of sustainability innovation and strategy at SEE will be joining the group’s executive advisory board. (Cyclyx was founded by Agilyx Corporation, a leader in advanced chemical recycling, together with ExxonMobil Chemical.)

A critical challenge facing the packaging industry is demonstrating the circularity of materials that are complex and difficult to recycle. SEE is investing in circularity including advanced recycling technologies to collect, sort, and recycle packaging materials. It is also advocating for the infrastructure to enable these technologies.

SEE has pledged to advance or design 100% of its solutions to be recyclable or reusable by 2025 and have those solutions contain on average 50% recycled or renewable content. The company will leverage Cyclyx’ customized takeback programs to increase material recovery and other innovations, allowing for higher amounts of recycled content in its products in the future.

Said Cotterman, “By joining the Cyclyx consortium, we are building on our goals to innovate solutions and create a better circular economy for the essential plastics our society relies on every day. We know this cannot be accomplished alone, and are proud to join this consortium that brings together key stakeholders to collaborate for better circular economy solutions.” The company’s recognized brands include Cryovac brand food packaging, Sealed Air brand protective packaging, Autobag brand automated systems, Bubble Wrap brand packaging, and SEE Touchless Automation solutions.