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As it approaches its 50^th anniversary this year, Schoeneck Containers, Inc. (SCI) has rebranded itself as Radius Packaging. The custom and stock blow molder of HDPE, PP and PVC containers and injection molder of flip-top caps and tubs has launched a new (radiuspkg.com) to show off its new identity. The company has had its headquarters in New Berlin, Wis., since 1972 and opened a new and larger plant in Delavan, Wis., in 2019. Started by Bob Schoeneck, the formerly family-owned and operated company transitioned to private equity in 2020.

Discussing the new brand, Tom Frank, president and CEO, says, “Over the last 50 years, we continued to evolve our ´óÏó´«Ã½ to meet the needs of our customers; this is what drove our decision to expand beyond blow molded containers with capabilities and services like injection molded closures and labeling that allow us to offer complete rigid plastic packaging solutions.”

Adds Crystal Humphreys, director of marketing, “As we thought about who we are, where we’re headed, and the value we create, we wanted a brand that reflected a promise—to keep our customers at our core, and to the rigid plastic packaging partner that helps our customers connect with theirs, elevate their customers’ experience, and ultimately drive their ´óÏó´«Ã½ forward.”

For full details on Radius Packaging’s current capabilities and its future directions, see the cover story of the upcoming April issue of Plastics Technology magazine.