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The P has announced an advocacy campaign titled “Recycling is Real,” to present recycling as a manufacturing process and show some of the recyclers, converters and equipment suppliers who work to remanufacture plastics. , , and MAAG have been released, with additional videos to follow. Matt Seaholm, president and CEO of PLASTICS, spoke with Plastics Technology about the strategy and goals of the campaign.

PT: There seems to be a intentional choice in these videos to get into the manufacturing environment and show people doing things. Can you tell us why?

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M.S.: What we wanted to achieve is to show recycling being done, and give voice to the people who do it. When you see it, it’s much harder to accept the idea that recycling is not happening. And recycling is not something that happens when you put it in the bin, it takes separation, collection, sortation and reprocessing. And if you get the material to the right place, it can be done.

Our target audience is policymakers. We want them to know that recycling can be done and will be done. 

Advocacy campaign draws attention to the companies that are reprocessing materials.Credit: Plastics Industry Association

PT: Regarding the economic feasibility of recycling, and given what we have seen with pricing in the past several months, can recyclers really grow and compete with virgin resin?

M.S. Not in the status quo, there are things that need to happen. A lot of it is going to be improving efficiency and working together to figure out how to recycle more. But erosion of faith in the system is blocking that.

EPR policies (extended producer responsibility) can make an important contribution if done correctly. Recycled content requirements can create a stable end market, such that investments can be made. The industry is committed to identifying solutions that keep plastics out of the environment.

PT: Is the recycling rate as a % of plastics production (estimated by the EPA as 8.7% in 2018, prior to the impacts of National Sword and COVID-19) an appropriate measure of success, and what should we see in the coming years? Should we hope to maintain that or see it increase by some amount?

M.S. The rate needs to go up. We have big problems in sorting and collection. We need to make it convenient for consumers with curbside programs. Many MRFs (material recovery facilities) are operating older technologies that have not kept up with changes in plastic packaging, The industry needs partners, because we do not control the whole process. We need to surround the table with people who understand that recycling can work and that industry is ready and willing. 

PT: Does recycling address plastic pollution and how?

M.S. Yes. The greater the value plastic waste has, the less likely it is to get into the environment. That’s why bottle deposit programs work. In places where they have been implemented, they make a big difference in the collection rate. If a material has value, people will find a way.