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PolyOne’s newly launched website, which consolidated 12 legacy sites, offers enhanced, customer-centric content.

 

Updating or totally restructuring a company website may be a daunting task but more often than not pays off big for customers, potential customers, and visitors in terms of accessing information and ideas faster and more effectively. , Cleveland, for one, launched its new corporate website before the end of 2015, consolidating into one portal the company’s global portfolio from 12 legacy websites.

 

The new site provides enhanced, customer-centric content and intuitive navigation on the company’s offerings ranging from thermoplastic elastomers and engineered compounds to colorants, plasticizers and other additives. PolyOne v.p. of marketing, Cathy Dodd, said:

 

“We know our customers are looking to online sources to do their jobs better, find solutions faster, and stay on top of what’s next in their industry. In updating our site, we focused not only on meeting our customers’ information needs, but also on inspiring them with a library of comprehensive content that fosters their success.”

 

A really nifty segment of this site is the Idea Center, whereby visitors can both stay abreast of the latest industry challenges and find out about ways to address such challenges. One example is a white paper under anti-counterfeiting that provides brand owners what they need to know to combat the issue. There are several white papers that address issues in electronics, lighting, packaging, medical devices, appliances, building & construction, and more. Examples:

 

• EMI/RFI Shielding Formulations for Use in Advanced Electronic Systems.

 

• Managing heat with Polymers (Engineered Thermoplastics) in LED Lighting.

 

• How to Improve PET Packaging for UV-Sensitive Beverage.

 

• What You Need to Know About Form, Fill and Seal Packaging.

 

• Disinfectant-Resistant Housing (Medical Devices) Materials.

 

• Next-Generation TPE Technologies for Medical Devices.

 

• Novel Thermoplastic Elastomers for Universal Overmolding.

 

• Designing Consumer Products with TPEs.

 

• Considerations for Weatherable Building Products in Dark Colors.