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Proctor & Gamble reported it used about 34,400 metric tons of post-consumer plastic (PCR) in its plastic packaging during FY 16/17, according to the company’s . This puts the company 32% of the way to its goal of doubling its use of PCR. Examples of progress include all transparent Lenor fabric softener sizes in Europe introducing 50% post-consumer resin (PCR) into their packaging. With this change, the company’s European fabric softeners will use more than 2700 tons of recycled plastics in the next year.

In China, P&G began using PCR in some of the oral care packaging. The company says it delivered not only a sustainability benefit but a cost savings too.

P&G also detailed its partnership with TerraCycle and SUEZ to pioneer the world’s first recyclable shampoo bottle made with beach plastic for its Head & Shoulders brand. The bottles, available in Carrefour retail stores in France, hit shelves this summer. In addition, P&G has a goal to have 99% of all hair care bottles sold in Europe converted to include 25% post-consumer recycled content by the end of 2018.